The brand
RIA — Electric Parts
Power On.
RIA is a brand of electrical parts for trucks and buses: replacement starters and alternators, engineered for reliability and the right performance / price balance on the most demanding applications.
What defines RIA
Four commitments
First class technology
Components engineered for performance and durability, on par with original standards.
Wide range of products
Starters and alternators covering the main European truck and bus makes.
Economic series
The right balance between cost and quality, built for fleets and the aftermarket.
High quality
Verified OEM cross-references and guaranteed technical specs on every reference.
The range in figures
22
references
86
OEM cross-refs
10
vehicle makes
2
product families
The offer
Starters & alternators, ready to fit
Every RIA reference is documented with its technical specs, original cross-references and vehicle applications — to identify the right part the first time.
Browse the catalogCan't find your reference?
Send us your original reference or vehicle model: we identify the RIA equivalent and send you an offer.